RWE. Unser Land geht vorweg.

a nationwide campaign to reposition the brand and put it in context to the "energiewende". we created a tv spot, ads and a webspecial with short documentaries and animated clips. the website invited the user to tell his ideas, opinions or doubts about the energiewende. 

agency: thjnk   idea: martin drust, matthias kern, heiko freyland, patrick mattiensen, leif johansson   design: matthias kern, niko pelz   concept: samir behlsen, grit hornich   code: jung von matt next   film production: markenfilm, infected, gruner&jahr


web documentations

energy saving clips