quattro challenges

a viral campaign to promote the legendary 4-wheel drive "quattro". the idea was to challenge the quattro drive and put it into extreme situations to proof its resilience. the campaign is an ongoing series of virals whitch are seeded by a bunch of leading automotive blogger. 

www.youtube.com/user/Audi/AudiSpecials

agengcy: thjnk   idea: heiko freyland, matthias kern   design: matthias kern, claudio burschenko   concept: grit hornich   code: razorfish berlin   film production: heliventures, ziggy films

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tow skiing challenge

ice track challenge

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