FC St. Pauli Kiezhelden

we invented a new subbrand for the well known and unestablished football club fc st. pauli. the "kiezhelden" is an initiative to promote and support social projects in the surroundings of the club and abroad. beside the naming and the corporate identity, we had the idea to launch a crowd funding website where user can donate for social projects. 

www.kiezhelden.com

agency: thjnk   idea: martin drust, grit hornich, matthias kern   design: matthias kern, carsten jamrow, niko pelz, cosima köster   concept: grit hornich   code: betterplace.org

kiezhelden_logokiezhelden_logo
000_Neuer_Claim_Kiezhelden_Home000_Neuer_Claim_Kiezhelden_Home

poster

Kiezhelden_plakatKiezhelden_plakat
Kiezhelden_100x1m_BandeKiezhelden_100x1m_Bande

illustrations/stickers

kiezhelden_illuskiezhelden_illus