FC St. Pauli Kiezhelden
we invented a new subbrand for the well known and unestablished football club fc st. pauli. the "kiezhelden" is an initiative to promote and support social projects in the surroundings of the club and abroad. beside the naming and the corporate identity, we had the idea to launch a crowd funding website where user can donate for social projects.
agency: thjnk idea: martin drust, grit hornich, matthias kern design: matthias kern, carsten jamrow, niko pelz, cosima köster concept: grit hornich code: betterplace.org