Redesign DRK.de

we were asked to develop a new digital visual language for the german red cross to attract younger audiences and show them the various fields of activities. the idea was to adapt a common behaviour of young people - online shopping. so we set up an onlineshop where people can buy and donate supplies to fight the various crises in the world. let´s shope. 

agency: thjnk   idea: grit hornich, matthias kern   design: matthias kern, arthur schäfer   concept: grit hornich 

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the "shope" onlineshop

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