Redesign DRK.de
we were asked to develop a new digital visual language for the german red cross to attract younger audiences and show them the various fields of activities. the idea was to adapt a common behaviour of young people - online shopping. so we set up an onlineshop where people can buy and donate supplies to fight the various crises in the world. let´s shope.
agency: thjnk idea: grit hornich, matthias kern design: matthias kern, arthur schäfer concept: grit hornich
![01_140120_01_DRK_home](https://asymetrik.net/wp-content/uploads/2015/10/01_140120_01_DRK_home.png)
![01_140120_01_DRK_home](https://asymetrik.net/wp-content/uploads/2015/10/01_140120_01_DRK_home.png)
![02_131209_04_DRK_detail](https://asymetrik.net/wp-content/uploads/2015/10/02_131209_04_DRK_detail.png)
![02_131209_04_DRK_detail](https://asymetrik.net/wp-content/uploads/2015/10/02_131209_04_DRK_detail.png)
the "shope" onlineshop
![03_140120_03_DRK_shope](https://asymetrik.net/wp-content/uploads/2015/10/03_140120_03_DRK_shope.png)
![03_140120_03_DRK_shope](https://asymetrik.net/wp-content/uploads/2015/10/03_140120_03_DRK_shope.png)