tui smile stories
we were asked to create a awareness campaign for tui, the worlds largest travel company. tui faces a tough competion driven by numerous online travel providers. the campaign points out that tui is a real travel company with real people who design and care about your holiday experience. not just selling all-inklusive trips from the rod. so we portraited several "vacation doers" in different tui clubs and resorts around the world to proof that tui has the best service and individually designs your vacation. so you - the customer - will enjoy a unforgettable holiday experience.
agency: kollerebbe idea: christian rentschler, lorenz ritter, matthias kern art direction: jan haase project management: andré martens film production: beefilm film
#smilestorie of andreas lüdtke
#smilestories social campaigning
#smilestories print ads
#smilestories poster ads