RWE. Unser Land geht vorweg.
a nationwide campaign to reposition the brand and put it in context to the "energiewende". we created a tv spot, ads and a webspecial with short documentaries and animated clips. the website invited the user to tell his ideas, opinions or doubts about the energiewende.
agency: thjnk idea: martin drust, matthias kern, heiko freyland, patrick mattiensen, leif johansson design: matthias kern, niko pelz concept: samir behlsen, grit hornich code: jung von matt next film production: markenfilm, infected, gruner&jahr
energy saving clips