we were asked to develop a new digital visual language for the german red cross to attract younger audiences and show them the various fields of activities. the idea was to adapt a common behaviour of young people - online shopping. so we set up an onlineshop where people can buy and donate supplies to fight the various crises in the world. let´s shope.
agency: thjnk idea: grit hornich, matthias kern design: matthias kern, arthur schäfer concept: grit hornich
the "shope" onlineshop