a viral campaign to promote the legendary 4-wheel drive "quattro". the idea was to challenge the quattro drive and put it into extreme situations to proof its resilience. the campaign is an ongoing series of virals whitch are seeded by a bunch of leading automotive blogger.
agengcy: thjnk idea: heiko freyland, matthias kern design: matthias kern, claudio burschenko concept: grit hornich code: razorfish berlin film production: heliventures, ziggy films
tow skiing challenge
ice track challenge